Craft, activity and play ideas

Hey everyone! 👋

The Energy Bar Market is buzzing with activity—and for good reason. With growing consumer demand for on-the-go nutrition, clean labels, and functional ingredients, energy bars are no longer just for athletes. They’ve gone mainstream!

📈 Market Snapshot:The global energy bar market is expected to surpass USD 10.8 billion by 2035, fueled by rising health consciousness, fitness culture, and convenience-driven snacking habits.

🎯 Key Trends to Watch:

• 🌿 Plant-based & vegan bars dominating the shelves

• 🍫 Fusion of taste and health (yes to guilt-free indulgence!)

• 🧪 Enhanced formulations with adaptogens, collagen, or protein blends

• 📦 Sustainability in packaging becoming a real differentiator

• 🌍 Emerging markets like India and Southeast Asia showing sharp growth

🧐 Questions for the Group:

1. What do you think is the biggest innovation in the energy bar space right now?

2. Are clean labels and sugar-free claims winning more trust—or just more marketing hype?

3. Which demographic shift (e.g., Gen Z, working professionals, seniors) is reshaping product strategy?

4. How do regional taste preferences affect product development in new markets?

Would love to hear your thoughts, especially from those working in FMCG, nutrition, product development, and consumer insights!

Let’s get the conversation rolling! 🚀#EnergyBars #FMCGTrends #HealthSnacking #NutritionInnovation #MarketInsights #ConsumerTrends